Jacob Hawkins

Jacob Hawkins is a seasoned marketing executive with extensive experience in leadership roles across prominent retail companies. Currently serving as Chief Marketing and Digital Officer at Five Below since March 2025, Jacob oversees comprehensive marketing strategies encompassing branding, digital eCommerce, and omni-channel initiatives. Previously, as Chief Marketing, Digital and Omni Officer at Forever 21, Jacob successfully revitalized the marketing team and reversed negative sales growth to achieve positive outcomes. Jacob held dual roles at Belk, first as Chief Marketing and Digital Officer and later as Senior Vice President of Omni Digital Ecommerce, where significant improvements in customer satisfaction and omni-channel penetration were achieved. Earlier tenure includes a leadership position at Groupon as GM North America Goods, focusing on profitability and customer satisfaction, and a role at Aeropostale as VP Ecommerce, enhancing the company's digital strategy and customer experience. Jacob holds a Master's degree in Business from the University of Utah and a Bachelor's degree in Business from Brigham Young University.