Jacob Hawkins

Jacob Hawkins is an accomplished marketing and digital executive with extensive experience in leadership roles across various top retail companies. Currently serving as Chief Marketing and Digital Officer at Five Below, Jacob oversees all aspects of branding, advertising, and digital eCommerce since March 2025. Previously, Jacob held significant positions at Forever 21, where a successful marketing team rebuild led to positive sales growth, and at Belk, where a focus on omni-channel strategies dramatically increased digital penetration. With a solid foundation in e-commerce from Aéropostale, Groupon, and Overstock, Jacob has consistently driven revenue growth and enhanced customer experiences throughout a distinguished career. Academic credentials include a Master's degree in Business from the University of Utah and a BA in Business from Brigham Young University.