Five Not 10 is the B2B PR agency obsessed with simplicity. It believes that less is more and the best ideas are the simplest. They cut to the chase, have a razor-sharp focus and are instantly effective. After just 20 months, the agency’s ethos of simplicity gained it a place in PRWeek’s Top 150 “Bubbling Under” and B2B tables. In a world where we are surrounded by complexity, simple is the ultimate sophistication. Five not 10 has a methodology that uncovers insight about clients and their customers and creates campaigns that make an impact in media relations, on social and through digital assets and content. It’s a virtual business that’s privately owned by its co-founders, Lynsey Barry and Patrick Southwell.

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