Five not 10
Patrick Southwell is an experienced marketing and communications professional currently serving as Chief Creative Officer at Five not 10 since September 2021. Prior to this role, Southwell held positions including Managing Partner at McCann, Partner and Director of Strategy at Berkeley Communications, and Account Director at The Red Consultancy. With a strong background in public relations, strategic storytelling, and brand management, Southwell has worked with various agencies, including Band & Brown Communications and Quiet Storm Consultants. Southwell began their career in sales and public relations at the University of Leicester after graduating with a 2:1 degree in History from The University of Sheffield.
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Five not 10
Five Not 10 is the B2B PR agency obsessed with simplicity. It believes that less is more and the best ideas are the simplest. They cut to the chase, have a razor-sharp focus and are instantly effective. After just 20 months, the agency’s ethos of simplicity gained it a place in PRWeek’s Top 150 “Bubbling Under” and B2B tables. In a world where we are surrounded by complexity, simple is the ultimate sophistication. Five not 10 has a methodology that uncovers insight about clients and their customers and creates campaigns that make an impact in media relations, on social and through digital assets and content. It’s a virtual business that’s privately owned by its co-founders, Lynsey Barry and Patrick Southwell.