Crystal J. McMoore

Crystal J. McMoore, MBA, has extensive experience in marketing and communications, currently serving as the Marketing Automation & Campaign Optimization Manager at Fivetran since 2024. As Co-Founder and Head of Marketing and Communications at Norrah since 2016, Crystal has demonstrated strong leadership and strategic vision. Prior roles include Global Campaign Manager for Demand Generation at Optimizely from 2021 to 2023, Senior Digital Marketing Strategist at CCH CPELink from 2012 to 2021, and Ecommerce Project Manager and Digital Marketing Specialist at the Billy Graham Evangelistic Association from 2013 to 2016. Crystal's earlier career includes roles such as Online Channel Manager at Fast Growing Trees and Associate Account Marketing Manager at Nutramax Laboratories, Inc. Crystal holds a Bachelor of Business Administration in Mass Communication and Economics from Tennessee State University, a Bachelor of Business Administration in Business Finance from the University of Memphis, and an MBA in Marketing from the University of Phoenix.