Dean Polic

Dean Polic serves as Managing Director at Fjällräven since January 2019, demonstrating dynamic management capabilities and extensive knowledge in general management, underpinned by a strong track record in strategy, sales, and marketing. Previously, Dean held the role of Country Manager for Fjällräven in Germany and for Oase Outdoors ApS across Germany, Austria, and Switzerland from June 2017 to December 2018. Dean's career in the outdoor sports industry also includes significant leadership positions at MAMMUT Sports Group AG from 2004 to 2017 and a background with adidas group. Dean's educational credentials include a Diplom in Sports Sciences from the University of Stuttgart and various marketing and project management certifications, enhancing proficiency in sports management and business administration.