Julie Shaffer

Julie Shaffer is an experienced professional currently serving as the Director of Planning and Allocation at Fjällräven since March 2024. Previously, Julie held various roles at Smartwool, a VF Company, from January 2014 to June 2023, including Senior Manager of Special Projects and Business Transformation, Supply Planning Manager, and Planner/Buyer. Additional experience includes positions as Senior Research Analyst at SportsOneSource, Senior Analyst at The Cadmus Group, Project Analyst at Opinion Dynamics Corporation, and Senior Analyst at RRC Associates. Julie began a career in market research as a Market Research Assistant at the University of Colorado Leeds School of Business. Academic credentials include a Master of Urban and Regional Planning from the University of Colorado Denver and a Bachelor of Environmental Design from the University of Colorado Boulder, supplemented by a Certificate in Applied Business from the same institution.