Tina Rolén

Tina Rolén is an accomplished marketing professional with extensive experience in leading global and regional marketing strategies across various well-known brands. Currently serving as Chief Marketing Officer at Fjällräven since January 2025, Tina previously held significant positions including Vice President of Marketing at Peak Performance and Global Head of Marketing for H&M Move. Earlier roles include Vice President of Marketing for The North Face and Vans at VF Corporation, and Global Marketing Director at Haglöfs. Tina's leadership skills were further demonstrated as the first external CEO at Mini Rodini and through various marketing and PR roles at adidas, CANAL+, and Nike. Tina holds a Master's degree in Business from Uppsala University.