In 1960, Åke Nordin founded Fjällräven in the Swedish town of Örnsköldsvik. Since then, Fjällräven has made a commitment to high quality and high-end design, while staying true to our mission of developing timeless, functional and durable outdoor equipment, acting responsible towards people, animals and nature and inspiring people to get outside.

We want to inspire and enable more people to experience nature. We do this by developing clothing and equipment that make the outside safer, warmer, dryer and generally more enjoyable. And by running events that provide the framework and support to make nature more accessible. 

We’re a team of nature lovers, some more experienced than others, that likes to spend as much time outdoors as possible. In our offices and our stores we are designers, product developers, buyers, administrators, marketers, communicators, sales staff, customer service reps and business developers. In nature though, we’re all the same. 

Do you want to help us to inspire and enable more people to walk with nature? We're always interested in people who want to join our trek. Welcome to visit our career site http://career.fjallraven.com/

Fjällräven

Martin Axelhed

Donna Bruns

Henrik Andersson

Nathan Dopp

The Global Marketing Team at Fjällräven is responsible for conceptualizing and executing comprehensive marketing strategies to promote the brand’s mission of inspiring and enabling more people to experience nature. This team manages global campaigns, develops engaging content, and oversees digital and social media initiatives to maintain and enhance Fjällräven's presence worldwide. They also collaborate with regional managers to tailor marketing efforts to specific markets and ensure consistency in messaging and branding across all channels.

Global Marketing Team

About

Team members

Other teams at Fjällräven

Creative & Visual Team

Sales and Marketing