Irene Wegner Adolfsen

Irene Wegner Adolfsen serves as the Chief Marketing Officer at Fjordland AS since May 2009, leading a team focused on category and customer development. Responsibilities include crafting strategies to align short-term goals with Fjordland's overarching strategy and enhancing brand strength through effective marketing tools. Previous roles at Fjordland include Lead of Category Development, where Irene facilitated collaboration between key account managers and marketing, and Key Account Manager, managing significant clients such as Rema 1000. Earlier experience includes positions as Category Manager and Product Manager, along with a background as a Category Analyst at NorgesGruppen ASA. Irene holds a degree in Siviløkonom from the Norwegian School of Economics (NHH), completed in 2006.