FLAMA S.A.
Romeu Cascais is a seasoned marketing professional with extensive experience in developing and managing marketing strategies across various organizations. Currently serving as Diretor de Marketing at FLAMA S.A. since May 2017, Romeu oversees all marketing activities and aligns them with the company's objectives. Previous roles include Marketing Manager at LVM Professional Beauty Partners, where strategic marketing campaigns were coordinated with sales efforts, and Marketing Manager at Mistolin Company, focusing on market research, copywriting, and analyzing marketing campaign results. Romeu began a career as a Marketing Consultant at Ilimitados na Consultoria, Lda., providing marketing consultancy and strategic planning. Educational qualifications include a Postgraduate Degree in Digital Business from Porto Business School and a Master's in Marketing Management from IPAM, supplemented by various workshops in digital and entrepreneurial skills.
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FLAMA S.A.
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Founded in 1979, Flama’s main activity is the production and sales of domestic appliances and kitchenware. Based in the north of Portugal – in Cesar, Oliveira de Azeméis –, the factory and its administrative, technical, and logistical services take over a total area of 12 000m2. Specialised in small domestic appliances, Flama supplies quality and modern consumer-friendly products at all times. In terms of industry, Flama has high quality standards, it invests on the continuous improvement of systems and practices, and it uses the most recent equipment and technology keeping it at the forefront of the market trends. Innovation, a flawless execution, search for excellence, and focus on the results are the basis for the company’s vision and strategy. The FLAMA brand stands out in the Iberian market having achieved third place in Portugal according to data from GFK (SDA 2016). Fundada em 1979, a Flama tem como atividade principal a produção e comercialização de eletrodomésticos e louça metálica. Sedeada no Norte de Portugal, em Cesar, Oliveira de Azeméis, a fábrica, os serviços administrativos, técnicos e logísticos ocupam uma área total de 12 000m2. Especializada em pequenos domésticos, a Flama fornece produtos qualitativos e modernos sempre adaptados às necessidades dos consumidores. Em termos industriais a Flama apresenta elevados padrões de qualidade, aposta na melhoria contínua dos sistemas e práticas e utiliza os mais recentes equipamentos e tecnologias para estar na vanguarda das tendências do mercado. A inovação, o rigor na execução, a procura da excelência e o foco nos resultados estão na base da estratégia e visão da empresa. No mercado ibérico, a marca FLAMA beneficia de uma posição de destaque, alcançando a posição nº3 em Portugal de acordo com dados GFK (SDA 2016).