Flâner was founded in Australia to create fragrances that tell a rich and unique story of city life aromatically. 

Flâner refers to the Parisian pastime so French it has no direct English translation, describing the leisurely art of wandering through city streets without a goal or destination.

From the past, present and its future, founders flâner is inspired by the urban landscape, the energy it provides and the beauty in its imperfection.

We believe in the French poet Charles Baudelaire’s take on life, “What strange phenomena we find in a great city, all we need do is stroll about with our eyes open. Strangeness is a necessary ingredient in beauty. The beautiful is always bizarre.”

All fragrances are soulfully prepared over many months and thoughtfully hand-filled, packed and mailed from the beating heart of Melbourne. After all, as the world continues to speed up, it's more important to slow down.

Flâner's first collection of five fragrances have been consciously crafted from diverse olfactive families to invite everyone to express a different part of themselves in any occasion or uncover a signature identity through fragrance.

All flâner fragrances are vegan friendly, cruelty free, and non-gendered, with no parabens or phthalates.

flaner fragrances

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flaner fragrances

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