Betlem Cardona Devesa

Betlem Cardona Devesa is a seasoned professional with extensive experience in audience development, SEO, and digital marketing. Currently serving as the Head of Audience Development at Flat 101 since April 2017, Betlem has led initiatives to innovate and enhance traffic acquisition and performance strategies. Additionally, Betlem holds multiple leadership roles at KSchool, directing both the Master's program in SEO and SEM and an Advanced SEO course, while also teaching modules in advanced SEO practices. Previous experiences include technical SEO roles and web development positions across various companies, coupled with a strong educational background comprising a Master's in Usability and User Experience and a degree in Information Technology Management from Universitat Politècnica de València.