Ricardo Tayar López

Ricardo Tayar López is the CEO and Founder of Flat 101, established in November 2013, focusing on e-commerce, online transactions, and digital product development. In addition, Ricardo is an active member of the Entrepreneurs' Organization Madrid Chapter since October 2019. As the Director of the Master in Conversion Rate Optimization (CRO) at KSchool since March 2020, Ricardo has developed a structured curriculum centered on practical training in CRO methodologies. With a long-standing commitment to education, Ricardo has also served as a professor in multiple prestigious institutions such as Universidad Complutense de Madrid, Universitat Autònoma de Barcelona, and Universidad de Zaragoza, covering topics in web analytics, e-commerce, and digital business. Previous roles include leading digital projects at Tribal Worldwide and managing conversion and SEO strategies at Mind Your Group. Ricardo holds a degree in Law from Universidad de Zaragoza and several higher courses focusing on usability, e-commerce, and electronic contracting.