MA

Megan Aiken

Conversion Rate Optimization Specialist at Fleetio

Megan Aiken has a diverse work experience spanning over a decade. Megan began their career as a Project Manager at Design Plus in 2009, where they successfully managed projects according to established timelines and budgets. Megan also monitored financial budgets and implemented effective change management processes.

In 2020, Megan joined The Z Life Company as an Executive Administrator/Assistant Project Manager. In this role, they forecasted, scheduled, and monitored project timelines, personnel performance, and cost efficiency. Megan also worked directly with the city to obtain permits and approvals for projects.

Megan then transitioned to Midnight Oil Marketing Group in 2020, where they served as an Optimization Director. Megan specialized in analyzing operational and performance data across multiple platforms and contributed to the implementation and development of software process initiatives.

Most recently, in 2022, Megan joined Fleetio as a Conversion Rate Optimization Specialist. Their responsibilities include optimizing lead generation and conversion strategies, managing key conversion points in the marketing funnel, and collaborating with various teams for blogging, email, and social media initiatives. Megan is also proficient in analyzing data, troubleshooting software issues, and overseeing technical projects.

Throughout their career, Megan has acquired various skills, such as A/B testing, Google Ads, data analytics, and project management. Megan is also familiar with software tools like Adobe Photoshop, Google Analytics, and Microsoft Excel.

Megan Aiken completed their Bachelor's degree at Elizabethtown College from 2013 to 2017. Megan obtained additional certifications in HTML, CSS, and Javascript for Web Developers from Coursera in August 2022, as well as a certification in HTML and CSS in depth from Coursera in January 2022.

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Timeline

  • Conversion Rate Optimization Specialist

    June, 2022 - present

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