Bia Assevero

Bia Assevero is a Senior Vice President and Associate Strategy Director at FleishmanHillard since February 2019, where strategic direction is provided for creative client and new business assignments in collaboration with creative leaders and intelligence teams globally. Prior to this role, Bia achieved two promotions in two years as Vice President and Strategist, co-founding the firm’s dedicated Diversity, Equity, and Inclusion practice and leading programs for Fortune 100 companies. From November 2012 to August 2018, Bia served as Regional Marketing & Communication Manager at Pan-American Life Insurance Group, managing corporate branding and media relations across Caribbean territories and contributing to significant sales growth. Bia holds a Master’s Degree in International Journalism from the University of Westminster and a Bachelor’s Degree in International Politics and International Communications from The American University of Paris.