Emma Cracknell

Emma Cracknell is a seasoned leader in healthcare public affairs, currently serving as Partner and Senior Vice President at FleishmanHillard since August 2015, where responsibilities include managing top-tier client portfolios, developing European multimarket public affairs strategies, and overseeing team performance. Emma has been instrumental in growing the healthcare practice at FleishmanHillard, initiating successful advocacy strategies and campaigns, and has received multiple accolades, including recognition for ethical campaigns at the European Public Affairs Awards. Additionally, Emma served as Vice Chair of the European Vaccine Initiative Committee within the European Health Parliament, addressing critical healthcare issues in Europe. Prior experience includes roles at GlaxoSmithKline in communications and government affairs and a foundation in research at FleishmanHillard, complemented by a degree in French and Politics from Newcastle University.