Matthew M. Shinabarger

Matthew M. Shinabarger is a seasoned professional with extensive experience in digital marketing and communications. Currently serving as Senior Vice President and Partner at FleishmanHillard since January 2014, Matthew leads the social media governance strategy for Johnson & Johnson and oversees the implementation of global control requirements on digital platforms. Prior to FleishmanHillard, Matthew was a Senior Project Manager at MRM Worldwide, where responsibilities included managing digital projects for Chevrolet and coordinating international site launches. From 2006 to 2012, Matthew served as the Director of Online Marketing and Communications for Make-A-Wish Michigan, where innovative digital strategies were implemented, including the organization's first social media presence and significant fundraising campaigns. Matthew holds a Bachelor’s degree in Marketing from Michigan State University and completed a program at Cornell University in 2020.