Vida Sirmeniene is a Senior Product Manager at Flexera since June 2022, focusing on helping organizations manage and optimize technology spending. Previously, Vida held the same title at Ivanti from October 2019 to June 2022, where notable achievements included launching a SaaS-based License Management product, conducting user research, and shaping product strategy. Prior roles include Product Manager at Aspera, where responsibilities encompassed new SAM solution development and licensing rule management, and Software Licensing Specialist positions at Livingstone and Lane Business Systems Ltd, providing expert licensing advice and compliance support. Early career experience includes a Senior SAM Sales Executive role at Kelway UK Ltd and Inside Account Manager at Microsoft, specializing in licensing and SAM advisory. Vida holds an MBA in Business Administration from Vilnius University.
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