Per Lauritzson began their work experience in 1999 as a Trainee at Bloomberg. Per then worked as a Project Manager at the Swedish Trade Council from 2000 to 2003. From 2003 to 2007, they served as a Business Developer at Polopoly AB. In 2004, they joined Scandinavian Business Partners Ltd as a Director, a role they held until 2011. Since 2008, Per has been the Chief Operating Officer at Flexion Mobile, where they currently continue to work.
Per Lauritzson completed their undergraduate education at Royal Holloway, University of London from 1995 to 1998. Per obtained a Bachelor of Science degree with a focus on Economics & Management. Following this, they pursued further studies at The London School of Economics and Political Science (LSE) from 1998 to 1999. During this time, they earned a Master of Science degree in European Studies.
Flexion
Flexion was founded to provide a unique monetisation and distribution platform for developers and publishers.Flexion enables developers to be able to fully focus on application development and it helps them with monetisation through the use of the automated Flexion wrapping solution. By allowing their applications to be wrapped Flexion can helpdevelopers implementing in-app billing, new charging models, DRM and up-selling without any additional work required by the developer. The market for mobile apps and games has become a billion dollar market since Apple launched the iPhone in 2007. There are now hundreds of thousands of developers who are looking to distribute their mobile applications to content hungry consumers. The market is growing quickly but there are still a few limiting factors that are holding back app developers and limiting their potential to make money. For instance, distribution is still fairly limited and comes mainly from OEMs, operators and a few independent stores such as Amazon and Getjar. This means that stores in general are overcrowded and developers struggle to get visibility and make money. Most App stores also lack good charging methods and pricing models which means that conversion rates suffer. As a result many developers have opted for free apps funded by advertising as a last option, but very few generate any substantial revenues from this.