Sherri Rosen

Sherri Rosen is an accomplished professional with extensive experience in operations, marketing, and consulting within the fitness and wellness industries. Currently serving as Chief Operating Officer at Flexline Fitness since September 2020, Sherri leads the development of an innovative cable machine that revolutionizes strength training. Through Sherri Rosen Consulting, which has been operational since January 2018, Sherri provides strategic advice to both established and start-up companies, enhancing brand presence and operational efficiency. Previously, Sherri held various senior roles, including Interim COO at WellFit Company, and VP of Operations and Marketing at YAS Fitness Centers, where significant contributions to operational and marketing strategies were made. Sherri has a rich background in business development, brand expansion, and strategic partnerships across multiple sectors, with a proven track record of driving growth and community engagement.