Selma Lazreq is an accomplished professional with extensive experience in managerial and business development roles within the food and beauty industries. Currently serving as Country Manager at FlexXray since September 2025, Selma previously held the same title at yfood Labs and has a background in international business development at Nutrisens. Selma's entrepreneurial spirit was demonstrated as the CEO and Founder of La Popote Compagnie, a startup in the food technology sector. Earlier in the career, Selma contributed as International Brand Manager at Burger Holding AG and held key positions at L'Uzyne and La Brosse & Dupont, focusing on various segments including parapharmacy and nutrition supplements. Selma holds a Master's degree in Marketing and Strategy from Sciences Po and a Master's degree in Marketing and Advertising from CELSA.
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