Joacim Westlund Prandl

Joacim Westlund Prändel is a seasoned entrepreneur and project manager with extensive experience in technology and engineering. As the Founder and Chairman of Flic - The Wireless Smart Button since November 2020, Joacim previously founded and served as CEO of Shortcut Labs from January 2013 to February 2019. Prior roles include Project and Process Manager at SecMaker AB, Consultant in Project Management at Omegapoint AB and Epsilon Sweden, and Laboratory Operations Engineer at Scania. Joacim's academic background includes a Master of Science in Design and Product Realization, specializing in Naval Architecture from KTH Royal Institute of Technology, and a Master Thesis at The University of Auckland focused on structural responses in sail racing yachts.