Oscar Diele

CEO at Flinders Design

Oscar Diele has a diverse work experience in various industries. Oscar started their career by co-founding a market research company called InfoCollect. During this time, they worked with retail clients.

Diele then worked at wehkamp, where they held multiple roles, including Director of Marketing & E-commerce and Manager of Customer Support. Oscar played a crucial role in launching and growing the company's e-commerce activities, significantly increasing its share of online sales.

Oscar later served as the Chief Marketing Officer at Marktplaats, managing the acquisition and integration process of the company, which was acquired by eBay Inc.

Diele then joined TomTom as the Senior Vice President of E-commerce & Digital Marketing. In this role, they led the entire online marketing and sales activities globally, establishing the e-commerce department and driving digital transformation.

Oscar subsequently held the position of Chief Marketing Officer at Spil Games, where they managed multiple gaming platforms with millions of active users. Oscar'sresponsibilities included traffic acquisition, conversion, and retention.

Diele then became the Chief Digital Officer at TNT, driving digital sales, marketing, and transformation initiatives worldwide. During their tenure, they doubled the digital revenue and prepared the company for acquisition by FedEx.

As the co-founder of Viking Factory, a creative hotspot for companies in the circular economy, Diele brought sustainable and circular companies together, based in Zaandam, Netherlands.

Oscar also serves as a mentor for NLGroeit, a platform focused on the development of entrepreneurs in e-commerce and retail.

Currently, Diele is the CEO of Flinders Design, the leading online furniture retailer in the Netherlands and Belgium. Oscar'smission at Flinders is to bring design dreams to life, leading a team of over 100 motivated and inspiring individuals.

In addition to their current role, Diele is a member of the Advisory Board at Flinders, contributes to Thuiswinkel.org as a board member and member of the Supervisory Board, supporting and advising on various matters.

Oscar Diele's education history is as follows:

From 1982 to 1987, Oscar attended Thorbecke Scholengemeenschap, where they studied HAVO.

Oscar then pursued a degree in Commercial Economics and International Marketing Management at Windesheim from 1989 to 1993.

In 1996, Oscar enrolled at the University of Hertfordshire and completed an Executive MBA program, which lasted until 1998. The field of study for this degree is not specified.

From 1999 to 2000, Oscar attended Comenius Leergangen, where they participated in the RuG Executive program and completed a post-doc in Leiderschapsleergang and bedrijfskunde.

It is important to note that no strong assumptions should be made outside of the provided information.

Links

Previous companies

Spil Games logo
TomTom logo

Timeline

  • CEO

    January, 2021 - present

  • Owner & entrepreneur (CMO, COO)

    May, 2015

  • Member of Advisory Board

    May, 2013