James Auton is a product leader and ex-founder with 15 years of experience in B2B and B2C innovation and product strategy, particularly in fintech and health tech. Currently serving as Director of Product Strategy at Flipside, James has previously held roles such as Principal Product Strategy and Design at TrueLayer and Product Lead at HeliosX Group. Having launched and exited a music tech startup, James has guided multi-disciplinary teams for major companies like BCG X, Deloitte, and Barclays, focusing on crafting effective product strategies and development processes. James holds a BSc in Experimental Psychology from the University of Bristol.
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