Eglantina von Becheru

Global Head Of Brand, Content & Creative at FlixBus

Eglantina Von Becheru has a diverse work experience spanning various roles and industries. Eglantina is currently the Global Head of Brand, Content & Creative at Flix, a position they have held since August 2023. Prior to that, they served as the Director of Brand & Creative at MEDWING from August 2021 to August 2023. Eglantina also held positions at Philip Morris International, where they worked as the New Media, Partnerships & Brand Experience Manager from October 2019 to August 2021 and as the Global Brand & Creative Strategist from October 2017 to August 2019. Eglantina also worked as the Editor-in-Chief at Elegantine from March 2013 to October 2017, where they were responsible for designing and creating creative concepts and establishing partnerships with artists and brands. Additionally, they worked as a Creative Consultant & Copywriter at Vagabond Studio & SkinMed Clinic from March 2012 to October 2017, elevating the brand experience through creative concepts and collaboration with influencers and artists. Earlier in their career, they worked as a Visual Art Teacher, Visual Artist, and Brand Ambassador at various organizations.

Eglantina Von Becheru has a diverse education history in the fields of advertising, film/video and photographic arts, public relations, and applied communication. In 2019, they attended the Cannes Lions School where they completed the Young Lions Creative Academy program, specializing in advertising. During the same year, they also attended Pi School and became an alumna of their Creative Incubator program, further enhancing their skills in advertising.

Prior to their experiences in advertising, Eglantina pursued a Master of Arts (M.A.) degree in Film/Video and Photographic Arts from CESI, studying from 2013 to 2015. Eglantina also holds a Bachelor's degree in Public Relations, Advertising, and Applied Communication from Scoala Nationala de Studii Politice si Administrative (SNSPA), where they studied from 2010 to 2013.

While the specific details of their time at the London Business School and Royal College of Art are not provided, it is known that they have studied or is studying business, management, marketing, and related support services at London Business School. Additionally, they have pursued studies in design and applied arts at the Royal College of Art.

Eglantina has further enhanced their education and professional qualifications through additional certifications. In 2017, they obtained a certification in Strategic Brand Management from the London School of Business and Finance (LSBF). Eglantina also obtained a certification in Disruptive Market Innovation from the Royal College of Art, although the specific details of when they obtained this certification are not provided.

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