Marianne Toma

Marketing Intelligence Team Lead at FlixBus

Marianne Toma has a strong background in data analytics and marketing intelligence. Marianne started their career at Vodafone, where they worked as a Customer Insights Senior Specialist and later as a Business Modeller. At Vodafone, they conducted in-depth analysis for the Business Segment marketing team and was responsible for value segmentation of the client base.

Marianne then moved on to work at Etisalat Misr as a Segmentation and Data Mining Senior Specialist, where they built consumer segmentations based on customer behavior for better targeting.

After that, Marianne joined Orange as a Manager of Marketing Modeling and Analysis, where they focused on machine learning, data mining, and customer behavior analysis. Marianne also worked as a Senior Supervisor in the same department at Orange.

Marianne then joined Microsoft as an Advanced Analytics and Artificial Intelligence Technical Solutions Professional before transitioning to Dell Technologies. At Dell, they were a Senior Advisor and Software Engineering Manager in the Data Analytics department. Marianne'sresponsibilities included leading and growing teams, analyzing data for insights generation, and building Power BI analytics dashboards.

Marianne'smost recent position, as of 2023, is at Flix, where they hold the role of Marketing Intelligence Team Lead.

Marianne Toma completed their education in a chronologically progressive manner. Marianne first pursued an International Baccalaureate Diploma at the United World College of the Adriatic from 2002 to 2004. Following this, they attended the Faculty of Economics and Political Science, Cairo University, where they obtained their Bachelor's Degree in Statistics from 2004 to 2008. Marianne then pursued further education by completing an MBA in General Management at Cardiff Metropolitan University from 2012 to 2013.

In addition to their formal education, Marianne Toma also obtained certifications in Querying Data with Transact-SQL from Microsoft in June 2019, as well as Machine Learning from Coursera in May 2019.

Links

Previous companies

Vodafone logo
Orange logo
Microsoft logo
Etisalat Egypt logo
Dell Technologies logo

Timeline

  • Marketing Intelligence Team Lead

    September, 2023 - present

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