Yinon Masad

Yinon Masad is an accomplished business leader with extensive experience in innovation, marketing, and business development across various industries. Currently serving as Chief Business Officer and Head of SOSA in the Nordics since September 2021, Yinon is focused on establishing the company's activities in the region, emphasizing sustainability and climate technology while engaging with industrial, energy, and financial services sectors. As Co-Founder and CEO of flō-optics, Yinon has spearheaded efforts in the digitalization of eyewear manufacturing, developing innovative printing technologies. Prior experience includes a role as Vice President of Marketing and Business Development at Clear Applications, where strategic sales and marketing initiatives were executed, and a decade as an Innovation & Technology Consultant, managing R&D projects and leading teams toward successful outcomes. Yinon holds a Master's degree in Legal Studies from Bar-Ilan University and a Bachelor's degree in Business Administration and Finance from Reichman University.