Founded in 2010, Flock and Rally is a full-service, women-owned creative agency based in Columbia, South Carolina. The firm integrates branding, public relations, marketing, traditional advertising, digital advertising, social media and more into campaigns for a diverse base of clients, ranging from local nonprofits to large-scale businesses. 

Serving industry sectors ranging from hospitality, lifestyle and tourism to business, technology, real estate, economic development and more, Flock and Rally’s mission is to rally the community around great ideas. 

Flock and Rally builds new brands from the ground up, takes success stories to the next level, and keeps clients at top of mind with target audiences, utilizing best practices and data-driven insight across a variety of services including advertising, public relations, marketing, branding, social media, website development, graphic design, digital advertising and more. 

Before forming Flock and Rally in 2010, co-founding partners Debi Schadel and Tracie Broom each worked independently for over a decade in marketing, event planning, editorial, project management and online content development for clients ranging from commercial real estate developers and cultural organizations to national brands like Toyota, Hilton, and Spa Magazine. 

The Flock and Rally team continues to grow, and we're lucky to be collaborating with some of the most innovative makers and doers in the business.

Advertising

Marketing

Flock and Rally: Integrated Communications & Marketing

Flock and Rally: Integrated Communications & Marketing's headquarters in Columbia, SC, United States

Merritt Mcneely

Olivia Hyatt

Mary Kate Korpita

The Communications and Strategy Team at Flock and Rally: Integrated Communications & Marketing develops comprehensive strategies to effectively position clients in the marketplace. This team designs and executes campaigns that integrate branding, public relations, marketing, and social media to boost client visibility and engagement. Utilizing data-driven insights and best practices, they ensure that clients' messages resonate with target audiences across diverse channels and media.

Communications and Strategy Team

The Creative Team at Flock and Rally: Integrated Communications & Marketing is responsible for developing visually compelling and strategically aligned creative content for client campaigns. Led by the Director of Creative Services and featuring the expertise of a Senior Art Director and Graphic Artist, the team works collaboratively to design impactful branding elements, promotional materials, digital assets, and more. Their innovative approach ensures that each project resonates with target audiences and supports the company's mission to rally the community around great ideas.

Creative Team

The Leadership Team at Flock and Rally: Integrated Communications & Marketing comprises the Chief Executive Officer and the Co-founding Partners. This team is responsible for setting the strategic direction, overseeing company operations, and ensuring the alignment of all projects with the core mission. Their leadership drives business growth, fosters client relationships, and cultivates the innovation and creativity that define the agency's work.

Flock and Rally: Integrated Communications & Marketing

Org chart

Teams

Communications and Strategy Team

Creative Team

Leadership Team

Offices

Flock and Rally: Integrated Communications & Marketing

Org chart

Teams

Communications and Strategy Team

Creative Team

Leadership Team

Offices

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