John Verbakel

Chief Experience & Technology Officer at Flora Food Group

John Verbakel has a robust work history in the research and development field. John currently holds the position of Chief Research & Development Officer at Upfield since July 2018. Prior to that, they served as the Vice President of Research & Development Baking, Cooking & Spreads at Unilever from April 2018 to June 2020. John also held various roles at Unilever from 2008 to 2016, including Vice President of R&D Operational Excellence, Vice President of Savory & Beverages Supply Chain The Americas, and Vice President of R&D Europe.

John Verbakel completed their education at Utrecht University from 1977 to 1984. John earned a Drs degree in Biology & Chemistry, as well as a Dr degree in Molecular Biotechnology.

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Flora Food Group

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The driving force behind our success as a global leader in plant-based food are the circa 4,800 Flora Foodies who live our purpose every day and are engaged in our mission, delivering through our values of Performance, Care and Passion. Results Matter. With an ‘Always Day 1 mindset’. Always one step ahead, driven by data, with a finger on the pulse – our customers and consumers are at the heart. We identify the sweet spot; we relish challenge; we own it. We're agile decision-makers, with the courage to pivot, we sometimes fail fast - but learn even faster. Kindness wins. With a long-term focus on building a sustainable future, Flora Foodies show the 'Courage to Care' for each other, our communities, and the next generation. We believe in doing the right thing and 'Come As You Are' is not just a saying; it's an invitation to be authentic and bring your whole, true self to work. Difference brings angles and ideas to the party – we want you to be you. Passion fuels our Next Generation of the Food journey. Full of energy and possibility, Flora Foodies constantly raise the bar, driving the Flora Food Group and one another forwards. We're a team of food lovers and enthusiasts – our sum is truly greater than our parts, and we absolutely love what we do.


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