Meryem Leyoussi

Meryem Leyoussi is an accomplished marketing professional with extensive experience in brand management and innovation within the food and consumer products sectors. Currently serving as the Commercial & Marketing Lead for Violife at Upfield since July 2018, Meryem has successfully spearheaded the launch and growth of Violife plant-based cheese, positioning it as the fastest selling brand in the non-dairy cheese category. Meryem's previous roles at Upfield include Innovation Manager for Spreads and Brand Manager for Violife & Foodservice, where key accomplishments involved the renovation and relaunch of the Becel brand and development of FLORA, a new plant-based brand. Prior to Upfield, Meryem held positions with Irving Consumer Products and Co-op Atlantic, contributing to brand planning and marketing execution, along with early career experience as an Account Executive at NOW Interactive Communications. Meryem holds an Honors Bachelor of Business Administration in Marketing from Husson University.