Vanessa Bien

Vanessa Bien is a Senior Trade & Shopper Marketing Manager at Upfield, leading the team to enhance retailer partnerships and drive growth through activations. Prior to this, Vanessa held various roles at The Kraft Heinz Company and Fressnapf Holding SE, specializing in category management and trade marketing. Vanessa also has experience in corporate category management at Parfümerie Douglas and strategic brand consultancy at ESCH. The Brand Consultants GmbH. Vanessa holds a Master of Science in Business and Management from the University of Plymouth and a Bachelor of Business Administration in International Marketing from Fontys Venlo University of Applied Sciences. A versatile professional with a strong background in marketing and category management.