Jelena Obrenović Tatalović

Jelena Obrenović Tatalović has extensive work experience in product ownership and management. Jelena currently holds the position of Senior Product Owner & Lead Product Owner Manager at Florence Healthcare, starting in 2022. Prior to this, they worked as a Senior Product Owner at Wireless Media from 2018 to 2022, where they mentored and managed a team of Product Owners, led product roadmap creation, and conducted early product discovery.

Before joining Wireless Media, Jelena held the role of Head of Ecommerce at Vitapur d.o.o. from 2016 to 2018, where they were responsible for email marketing, content marketing, internet marketing, social media management, online sales, and customer care. Jelena also worked as an Internet&print manager at Vitapur d.o.o. from 2014 to 2016, overseeing the company's online shop and various marketing activities.

Jelena's previous experience includes working as a Communication and Social Media Manager at Vulkan Publishing from 2011 to 2014, where they managed communication channels, wrote press releases, updated the website, conducted social media campaigns, and implemented email marketing. Jelena also worked as a Graphic Designer at Š.U.N.D. International Art Festival from 2010 to 2012.

Jelena started their career as a Journalist Associate at Adria Media Serbia, ELLE Decor from 2008 to 2010.

Overall, Jelena has a strong background in product ownership, team management, and marketing, with experience across various industries.

Jelena Obrenović Tatalović earned a Bachelor's Degree in Industrial design and product placement from Belgrade Polytechnic from 2004 to 2006. Jelena later pursued a Master's Degree in Graphic design and visual communication at UNION University in Belgrade from 2007 to 2009. In 2019, they obtained the Scrum Product Owner Certified (SPOC) certification from the Scrum Alliance.