Floret Flower Farm
Rob Finch is an experienced visual communications professional currently serving as the Executive Producer at Floret Flower Farm, focusing on environmental storytelling since August 2023. Finch also operates Rob Finch Visuals, LLC, established in June 2012. From May 2013 to August 2023, Finch was the Creative Director at Blue Chalk Media, a startup based in Brooklyn, NY, and Portland, Oregon. Prior to that role, Finch worked at The Oregonian from January 2001 to May 2013, first as a Staff Photographer and later as Visuals Editor, managing a team responsible for photography and multimedia content. Additional experience includes a brief tenure as a Producer and Professional in Residence at MediaStorm in 2012, co-founding PDXCROSS, and serving as a Staff Photographer for The Aurora Beacon-News from 1998 to 2001. Finch holds a Bachelor of Arts degree in History from the University of Notre Dame, earned between 1994 and 1998.
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Floret Flower Farm
Founded by Erin Benzakein in 2008, Floret is a family-run flower farm and seed company, specializing in breeding new cut flower varieties for gardeners, farmers, and designers. Our thriving research and education farm is dedicated to giving flower lovers the tools and information they need to grow the gardens of their dreams. Set in Washington’s beautiful Skagit Valley, our fields are bursting with flowers that reflect the season. Research is at the heart of our operation, and we conduct extensive trials to find the very best cut flower varieties, coveted for their scent, stem length, and ethereal qualities, and share our findings with the world. Our new cut flower varieties (which we lovingly call Floret Originals) were created to help give local growers an advantage in the marketplace and open up a whole new world of possibilities for the seasonal flower movement. The Floret Shop features these farm-bred flower seeds, as well as specialty tools, supplies, and gifts. After teaching wildly popular on-farm workshops for years, Erin created the Floret Online Workshop, which is offered each fall and has trained thousands of flower growers from nearly 50 countries on how to grow flowers on a small scale. Floret also offers many free resources on our website to help people have success growing flowers, including a digital library with profiles of 1,500+ unique cut flower varieties. Erin has also written three books, award-winning Cut Flower Garden, New York Times Best Seller A Year in Flowers, and Discovering Dahlias. You can watch Growing Floret, an Emmy-nominated documentary series about Erin, her husband Chris, and the farm, on Max, discovery+, Prime Video, and the Magnolia Network. A second season premiered in 2023. During filming, both Erin and Chris fell in love with the storytelling process, and the pair have now started a new filmmaking endeavor to tell inspiring stories through video, focused on the beauty of how people interact with the natural world.