Florida Restaurant & Lodging Association (FRLA)
Lynne Hernandez has extensive leadership experience in non-profit and association management, currently serving as the South Florida Regional Director for the Florida Restaurant & Lodging Association since September 2005. In this role, Lynne leads initiatives in board recruitment, public policy advocacy, membership growth, and fundraising, achieving top sales performance for 12 consecutive years. Previous positions include Executive Director of NAMI Florida, where Lynne successfully expanded programs and funding, and leading the Starlight Children's Foundation in growing organizational reach across five states. Lynne has also held significant roles at Gilda's Club of South Florida, Miami Children's Hospital, and Junior Achievement, among others, consistently focusing on development, marketing, public relations, and community engagement throughout a distinguished career.
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Florida Restaurant & Lodging Association (FRLA)
The Florida Restaurant and Lodging Association (FRLA) is Florida’s premier non-profit hospitality industry trade association. Founded in 1946 as the Florida Restaurant Association, FRLA merged with the Florida Hotel and Motel Association in 2006. FRLA’s more than 10,000 members include independent hoteliers and restaurateurs, household name franchises, theme parks and suppliers. The association’s mission is to protect, educate and promote Florida’s $111.7 billion hospitality industry which represents 1.4 million employees. Dedicated to safeguarding the needs of the membership, FRLA provides legislative advocacy to ensure the voices of its members are heard and their interests are protected. The association offers regulatory compliance and food safety training through SafeStaff® and FRLA’s subsidiary, RCS Training. The FRLA Educational Foundation provides industry-developed, career-building high school programs throughout the state.