Florida Restaurant & Lodging Association (FRLA)
Nicolette Hoffman is an experienced professional in government affairs and communications, currently serving as the Assistant Director of Government Affairs at the University of Florida Institute of Food and Agricultural Sciences since September 2023, and as Government Relations Manager at the Florida Restaurant & Lodging Association since June 2021. Past roles include Events and Marketing Coordinator at the Jim Moran Institute for Global Entrepreneurship, Licensing and Administrative Manager at Citilabs, and Corporate Communications Manager at Quest Corporation of America, Inc. Additionally, Nicolette has valuable experience as a Public Affairs/Communications Research Intern at The Hawthorn Group and a Press Intern for the Senate Commerce Committee. Education includes a Bachelor’s Degree in Public Relations from the University of Florida.
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Florida Restaurant & Lodging Association (FRLA)
The Florida Restaurant and Lodging Association (FRLA) is Florida’s premier non-profit hospitality industry trade association. Founded in 1946 as the Florida Restaurant Association, FRLA merged with the Florida Hotel and Motel Association in 2006. FRLA’s more than 10,000 members include independent hoteliers and restaurateurs, household name franchises, theme parks and suppliers. The association’s mission is to protect, educate and promote Florida’s $111.7 billion hospitality industry which represents 1.4 million employees. Dedicated to safeguarding the needs of the membership, FRLA provides legislative advocacy to ensure the voices of its members are heard and their interests are protected. The association offers regulatory compliance and food safety training through SafeStaff® and FRLA’s subsidiary, RCS Training. The FRLA Educational Foundation provides industry-developed, career-building high school programs throughout the state.