Floridata
Wesley van den Berg is an experienced professional with a robust background in business analysis and education. Currently serving as a Manager and Business Analyst at Floridata since February 2016, Wesley specializes in data management, analysis, and sustainable sourcing projects. Previous roles include teaching mathematics and physics at Niftarlake College, writing a PhD proposal in collaboration with Wageningen University & Research, and conducting a master thesis on corporate brand management in horticulture. Wesley's educational credentials include a Master of Science in Management, Economics & Consumer Studies from Wageningen University, a Bachelor of Education in Knowledge Management in the Green Sector, and a Bachelor of Science in Horticulture and Agriculture with a focus on International Business Management. Additionally, Wesley has furthered expertise in machine learning through a recent course at Nyenrode Business University.
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Floridata
Floridata is hét onafhankelijk kennisplatform van en voor handelaren in de sierteeltsector. Deelnemers leveren digitaal data aan en kunnen vervolgens trends en ontwikkelingen volgen op markten en afzetkanalen. Inclusief hun eigen positie daarin. De Floridata debiteureninformatie kunnen deelnemers gebruiken om risico’s in te schatten. Bovendien biedt Floridata inzicht in de prestaties van de sector als geheel.