Tugba Cise Sucularli is a seasoned CRM and loyalty leader with over 15 years of experience in customer lifecycle and retention strategy. Currently serving as a Senior CRM Manager at FLORMAR, they have previously held key roles at Watsons Turkey, CarrefourSA, and Celebi Holding. Tugba has managed CRM and call center teams, conducted C-level reporting, and led loyalty program redesigns, demonstrating a robust background in data analytics and marketing insights. They pursued business strategy education at Harvard Business School Online and hold degrees in Political Sciences and French Language and Literature from Marmara University and Université Marc Bloch de Strasbourg, respectively.
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