Flourish
Ben Cruikshank is an experienced professional in sales and client strategies, currently serving as President at Flourish since June 2018, where the focus is on innovative solutions for financial advisors. Prior to Flourish, Ben held various leadership roles at Betterment, including Director of Sales for Betterment for Business and Head of Flourish Client Strategies, contributing to the establishment of the sales division. Ben's earlier experience includes a Sales Director role at NewsCred, where achievements in the financial services vertical included managing sales operations and developing client relationships with Fortune 500 companies. Additional roles include research assistant at Wellen Lab, policy intern at Green America and the American Sustainable Business Council, and Advertising Accounts Manager at The Daily Pennsylvanian. Ben holds a Bachelor of Arts in Economics from the University of Pennsylvania.
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Flourish
Since 2017, Flourish has been on a mission to help advisors better serve clients and improve outcomes by delivering innovative, delightful, RIA-centric solutions for every aspect of clients’ financial lives. Through innovative technology, we give advisors access to new horizons, bringing additional options to the client portfolio and expanding advisors’ potential. Our efforts have resulted in partnerships with over 800 RIAs representing more than $1.5 trillion in assets under management. Flourish is wholly-owned by MassMutual. For more information, visit www.flourish.com.