Noriko Hatakeyama-Choy

Noriko Hatakeyama-Choy is an experienced professional in the floral and design industries. Currently serving as the Head Florist and Product Mix Manager at Floward in the UK since November 2020, Noriko previously worked as an In-house Florist at Petersham Nurseries from June 2016 to October 2020, where design and display aesthetics were key responsibilities. Early roles included sales positions at Comptoir des Cottoniers and ISETAN MITSUKOSHI, as well as a Merchandise Coordinator position at ISETAN MITSUKOSHI in Japan. Noriko's career began as an Interior Designer at Kanko Kikaku Sekkeisha, followed by an office associate role at Tandem inc. and a graphic design position at Shiseido. Educational background includes a Certificate in Interior Design from the University of the Arts London and a degree from a women's college of art.