FLOWERBX
Whitney Hawkings has a strong background in the fashion industry, with significant experience in various roles. Whitney is currently the Founder and CEO of FLOWERBX since September 2016. Prior to that, they worked at TOM FORD as the Senior VP of Communications from September 2005 to August 2016. Before TOM FORD, they served as the Director of Creative Services at GUCCI GROUP, where they managed Tom Ford's creative studios and played a key role in the formation of the Gucci Group. Their responsibilities at GUCCI GROUP also included overseeing administrative duties related to the acquisition of brands such as Stella McCartney, Alexander McQueen, Bottega Veneta, and Yves Saint Laurent.
Whitney Hawkings obtained their Bachelor's Degree in French Language and Literature from Columbia University, where they attended from 1994 to 1998.
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FLOWERBX
FLOWERBX is a unique floristry service, delivering cut flowers to customers direct from suppliers in Holland via its online store.Unlike traditional florists, London-based FLOWERBX offers bunches of single variety blooms, rather than mixed bouquets, and by dealing with the markets directly ensures flowers arrive to doorstep fresh and fragrant,and in the most cost effective way possible.Launched in 2015 by Whitney Bromberg Hawkings and Adam Wilkie, former fashion industry professionals, the company's investors include Natalie Massenet, the founder of Net-A-Porter, as well as Carmen Busquets. Net-A-Porter's former chief executive Mark Sebba has also joined the company's board.FLOWERBX has secured a loyal following from the fashion, hotel and restaurant industries, and already has a raft of celebrity clients. It has also provided flowers for several high-profile events, and was the recipient of a prestigious Wallpaper Design Award for Best Delivery Service.