James Simms

James Simms has extensive experience in sales and operations, particularly in the food and beverage industry. James has held various leadership positions at companies such as Flowers Foods & Subsidiaries, PepsiCo, Staples, Cardinal Health, and US Foods.

At PepsiCo, Simms served as the Vice President of the PepsiCo Regional Customer Team and later as the Vice President of the Southeast Region, where they managed a large number of employees and had P&L accountability for multi-billion-dollar regions. James was responsible for leading sales, distribution, marketing, and supply chain operations for Frito-Lay products.

Prior to their time at PepsiCo, Simms worked as the Division President at Staples, where they managed a significant number of employees and had P&L accountability for a substantial amount. James oversaw the construction and consolidation of a major facility and implemented strategic initiatives to expand the company's reach in specific markets.

In addition, Simms held leadership roles at Cardinal Health and US Foods, where they demonstrated their ability to manage teams, increase sales, and improve profitability. James implemented integration strategies, cross-selling initiatives, and training programs to drive growth and increase customer retention.

Overall, Simms has a proven track record of success in sales and operations, with a focus on achieving financial goals and driving growth through effective leadership and strategic decision-making.

James Simms holds a Bachelor of Science (B.S.) degree in Business Information Systems from Virginia State University.