Fluency
Mel Lubey is an accomplished professional with extensive experience in sales, business development, and leadership. Currently serving as Sr. Director of Enterprise Solutions at Fluency since September 2024, Mel has previously held significant roles at Amazon, where as a Business Development Leader, exceeded sales targets and was promoted to lead the entire sales team. Mel's expertise includes negotiating strategic partnerships, creating customer-facing metrics, and implementing empathetic leadership training. Additionally, Mel has contributed to organizations focused on social impact, such as DailyKarma and the NationSwell Council. Mel's earlier career includes positions at Dustland Media and NextClient, where strong client service and project management skills were demonstrated. Mel holds a BA in Interpersonal & Public Communication from the University of Missouri-Kansas City.
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Fluency
Fluency is a Business-to-Business Enterprise Digital RPA (Robotic Process Automation) Advertising Platform.Fluency provides an enterprise-level technology platform that automates critical, necessary, but repetitive and time-consuming tasks associated with digital advertising management. Fluency’s platform allows users to operate with the highestlevel of efficiency, enabling them to focus on strategic business objectives that deliver cost-effective, optimized advertising campaigns. This results in easily scalable rpa advertising strategies that increase competitive advantage and optimize market share growth opportunities.Fluency's clients are industry-focused digital marketing companies or large organizations that manage their digital marketing in-house. They manage multi-million dollar digital media portfolios across hundreds or thousands of accounts.The founders of Fluency consist of highly experienced experts in the fields of digital advertising, engineering and client relations. They have proven success in building a digital marketing firm for the automotive vertical into a formidable disruptor valued at over $1B. Taking that experience and finding new ways to improve the technology, they created the Fluency platform to bring digital advertising to a new level. Fluency offers unprecedented automation, efficiency, and campaign effectiveness so teams can focus on the things that make their business move forward and capture the market opportunity.