Tracy Furrier

Testing Strategy And Performance Optimization Consultant at Fluent

Tracy Furrier is an accomplished marketing professional with extensive experience in testing strategy and performance optimization across various industries. Currently serving as a Testing Strategy and Performance Optimization Consultant at Fluent, Inc. and Ordergroove, Tracy drives innovative strategies for A/B testing and subscription growth. Previous roles include Head of Email and CRM at VTS, where a 400% improvement in email metrics was achieved, and VP of Loyalty Marketing at CSC Generation, where a crypto-based paid loyalty program was designed. Tracy's expertise also encompasses leadership positions at NorthPage, Affinion Group, Sharecare, Inc., Webloyalty.com, and Time Inc., demonstrating a strong track record in customer acquisition, engagement marketing, and team management. Tracy holds a Bachelor of Science in Business Administration from Northeastern University.

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