Fluid
Scott Hendrix is currently serving as the Director of Client Growth at Fluid Advertising and as a Fractional CMO at Fire Science Nutrition. In the past, Scott held positions such as Senior Account Manager at Epic Marketing, where Scott managed $4.6M across five clients. Before that, Scott was a Senior Account Manager at ThomasARTS, where Scott worked with health insurance start-ups like Arches Health Plan and Colorado HealthOP. Earlier in their career, Scott worked as a Sales Account Manager at Hi-Point Property Services and as an Account Executive at Absolute Communication. Scott holds a degree in Communication, Strategic Communication, and Advertising from the University of Utah, as well as an Associate degree in Communication, General from Utah Valley University.
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Fluid
Fluid is a full-service marketing firm focused on driving real growth. Marketing as a discipline has transformed dramatically in the past 15 years. What was once primarily a creative undertaking has become a cross-functional discipline rooted in strategy, creativity, data science, statistics, and machine learning. Impact used to be ambiguous, now it is largely quantifiable. Marketers now have access to more data and technological sophistication than every other function in business combined. As a result, effective marketing requires a cross-functional skill set that few traditional advertising agencies possess. Our partnership is built for this new world. Our team includes strategy consultants, data scientists, statisticians and creative talent that has worked for some of the largest companies in the world. We approach growth opportunities with a strategic lens, understanding market fundamentals (e.g., competition, trends), customer insights (e.g., demographics, jobs to be done) and business economics (e.g., unit economics, margin expansion) well ahead of launching creative and paid media campaigns. Our senior team partners with a limited number of clients who are focused on building great brands over the long-term. Our combination of capabilities means we define success the same way our clients do: real growth.