Fluid Branding
Matt Franks is an accomplished professional with extensive experience in the promotional merchandise and drinks industries. As the CEO of Fluid Branding since 2006, Franks has led one of the largest promotional distributors in the EMEA region, recognized as a Certified B Corporation and awarded UK Distributor of the Year 2023. In addition, Franks co-founded and serves as Director of 8Track Spiced Rum, promoting a socially-conscious and inclusive culture. Franks has held various leadership roles, including Director at Ethical Energy Developments Ltd and PVM Property Limited, and previously contributed as President and Vice Chairman of the British Promotional Merchandise Association, promoting the growth and support of the industry. Additional endeavors include directorships at Ethical Power Connections Ltd, Tomato Source Limited, and Chilli Source, as well as organizing Twestival Cornwall.
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Fluid Branding
More than just Merchandise. Meaningful Merchandise. Exceptional People. We’ll always go the extra mile to make our customers happy. We’re open to change and 100% committed to providing exceptional service. We want to be judged by the great things we do - not just what we say. We’ll always strive to deliver products with maximum brand impact, but also minimal impact on our environment. We’ll endeavor to give back to the community and projects that benefit others - not just ourselves. We promise to be responsible, which means that our drive to help inform better product choices goes beyond the pursuit of profit. We are continually looking for ways to do things better, which means we listen to ideas, start with conversations and embrace small changes that can make our industry a better place.