Matt Franks

Matt Franks is an accomplished professional with extensive experience in the promotional merchandise and drinks industries. As the CEO of Fluid Branding since 2006, Franks has led one of the largest promotional distributors in the EMEA region, recognized as a Certified B Corporation and awarded UK Distributor of the Year 2023. In addition, Franks co-founded and serves as Director of 8Track Spiced Rum, promoting a socially-conscious and inclusive culture. Franks has held various leadership roles, including Director at Ethical Energy Developments Ltd and PVM Property Limited, and previously contributed as President and Vice Chairman of the British Promotional Merchandise Association, promoting the growth and support of the industry. Additional endeavors include directorships at Ethical Power Connections Ltd, Tomato Source Limited, and Chilli Source, as well as organizing Twestival Cornwall.