Craig Arentsen

Craig Arentsen is an accomplished sales and marketing executive with extensive experience in the plumbing fixture and bathroom products industry. Currently serving as Director of Sales - OEM & International at Fluidmaster, Inc. since October 2013, Craig previously held leadership positions as President & COO at Axent Corporation Limited and WDI International, where significant sales growth and strategic profit improvements were achieved. Craig’s career includes serving as Vice President of Marketing at RSI Home Products and Director of Marketing at Lasco Bathware, among other roles, where innovative marketing strategies and product development led to substantial revenue increases. Craig holds an MBA in Marketing from USC Marshall School of Business and a BA in History from UC San Diego.