Alaa Mustafa

Alaa Mustafa, MBA, TOT, currently serves as the EMEA Commercial Director at Fluke Corporation since August 2016, leading cross-functional teams to drive business growth and revenue generation. Previously, Alaa held the position of Regional Sales Manager for the MENA region, where responsibilities included generating new business and analyzing market trends. With a comprehensive background in management, Alaa also managed a division at AL-JEEL MEDICAL AND TRADING CO. LTD., overseeing a team of 24 and fostering relationships with key partners. Earlier roles include Acting Division Manager and Segment Manager at Alfaisaliah companies, where analytical skills were utilized to improve operations and align strategies. Educational credentials include an MBA from the University of Leicester, a Disruptive Strategy certification from Harvard Business School Online, and a Level 7 in Strategic Leadership and Management from the Chartered Management Institute.