Sal Parlatore

Sal Parlatore is an experienced executive with a robust background in product management and marketing across various industries. As Vice President of Products at Fluke Corporation since May 2013, Sal oversees the Product & Marketing Organization for ten business units, driving sales in global retail and industrial distribution. Prior to this role, Sal served as Vice President and General Manager for Craftsman Tools, managing P&L for over 8,600 SKUs across multiple categories. Sal's experience also includes key positions at Whirlpool Corporation, where leadership spanned across product director roles in North American refrigeration and merchandising. Additional entrepreneurial experience as Co-Founder and Director of Operations at Nexiv LLC, coupled with consulting at The Gettys Group, has solidified Sal's expertise in operations and strategic management. Sal holds a Bachelor’s degree in Business from Cornell University and an MBA in Management from the University of Illinois Urbana-Champaign.