Joana Fonseca Santos

Joana Fonseca Santos is a seasoned marketing professional with extensive experience in brand strategy, digital marketing, and communications. Currently serving as Marketing Manager at Flutter International since June 2022, Joana focuses on developing brand strategies and ensuring alignment between commercial and marketing teams. Prior roles include Digital Marketing Manager at OPPO Mobile España & Portugal, where strategic social media management was key, and Integrated Marketing & Communications Officer at Samsung Electronics, overseeing comprehensive marketing campaigns and cross-functional collaboration. Joana began the career with a Public Relations Specialist position at Samsung and also completed a Trade Marketing internship at Philips. Joana holds a Master's degree in Marketing from ISCTE Business School, alongside additional marketing education from EAE Business School and participation in the Erasmus+ program at the Zagreb School of Economics and Management.