Claire MacDonald

Claire Macdonald is an experienced marketing professional currently serving as Senior Digital Optimisation Manager at Flutter Entertainment Plc since August 2022. Previously, Claire held the position of CRM Planning Manager at Mitchells & Butlers PLC from January 2017 to August 2022, where notable achievements included migrating 16 brands to Adobe Campaign and enhancing automated Customer Lifecycle journeys. Prior roles include Sector Marketing Manager at Secure Trust Bank PLC and CRM Marketing Manager at Sky Betting and Gaming, where responsibilities encompassed managing communications for multiple products, overseeing CRM strategies, and aligning marketing efforts across teams. Claire's career began as an Online Content Editor at Highways England and has included positions at Hallmark Cards and OTTO GmbH & Co KG. Claire holds a BA (Hons) in Public Relations from Leeds Beckett University.